Cookie Policy

01What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or smartphone) when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide analytical information to website owners.

Cookies cannot run programs, carry viruses, or access information from your hard drive. They are purely data files stored in your browser. Similar technologies such as web beacons, pixel tags, and local storage serve comparable purposes and are also covered by this policy.

02Types of Cookies We Use

We categorise cookies into four types based on their purpose:

• Strictly Necessary Cookies — essential for the website to function and cannot be switched off. They are set in response to actions you take such as filling in forms or setting privacy preferences. These cookies do not store any personally identifiable information.
• Analytical / Performance Cookies — allow us to measure how visitors interact with our website so we can improve its performance and user experience. All data is aggregated and anonymised.
• Functional Cookies — enable enhanced functionality such as remembering your language preference, form auto-fill data, and whether you have dismissed certain notices.
• Marketing / Targeting Cookies — used to track visitors across websites to display relevant advertisements. We only set these with your explicit consent and you can withdraw that consent at any time.

03Specific Cookies We Set

The following table describes the cookies currently in use on mirayatech.in:

• __mtl_consent | Strictly Necessary | 1 year — Stores your cookie consent preferences so we don't ask again on every visit.
• __mtl_session | Strictly Necessary | Session — Maintains your session state during a single browser visit. Deleted when you close your browser.
• _ga | Analytical | 2 years — Google Analytics cookie used to distinguish unique users by assigning a randomly generated number as a client identifier.
• _ga_XXXXXX | Analytical | 2 years — Google Analytics cookie used to persist session state.
• _gid | Analytical | 24 hours — Google Analytics cookie used to distinguish users.
• fs_uid | Analytical | 1 year — FullStory session recording to help us identify and fix UX issues. All personal data in recordings is masked by default.
• _fbp | Marketing | 3 months — Facebook Pixel cookie set only with your consent, used to deliver targeted ads on Facebook.
• li_fat_id | Marketing | 30 days — LinkedIn Insight Tag set only with consent, used to track conversions from LinkedIn ads.

This list is updated periodically. We audit our cookie inventory every 6 months.

04Third-Party Cookies

Some cookies on our site are set by third-party services embedded in our website. We do not control these cookies directly — please refer to the respective privacy policies of these third parties:

• Google Analytics — analytics.google.com/analytics/privacyoverview (anonymised IP enabled, data retention set to 14 months)
• FullStory — fullstory.com/legal/privacy-policy (session recordings with PII masking enabled)
• Facebook Pixel — facebook.com/policy.php (only loaded with marketing cookie consent)
• LinkedIn Insight Tag — linkedin.com/legal/privacy-policy (only loaded with marketing cookie consent)

05Your Cookie Choices

You have several options to control cookies:

1. 1Our Cookie Banner — when you first visit our site, you will see a cookie consent banner. You can accept all cookies, reject non-essential cookies, or customise your preferences by category. You can change your choices at any time by clicking 'Cookie Settings' in the footer.
2. 2Browser Settings — most browsers allow you to refuse cookies, delete existing cookies, or be notified when a cookie is set. Instructions vary by browser: Chrome (Settings > Privacy > Cookies), Firefox (Options > Privacy & Security), Safari (Preferences > Privacy), Edge (Settings > Privacy, search & services).
3. 3Google Analytics Opt-Out — install the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout) to prevent your data from being used by Google Analytics across all websites.
4. 4Your Advertising Choices — opt out of interest-based advertising from participating companies at youronlinechoices.eu (EU/UK) or optout.aboutads.info (US).

Please note that disabling strictly necessary cookies may impair the functionality of our website. Disabling analytical or functional cookies means we cannot personalise your experience or improve our site based on your visit data.

06Cookie Duration

Cookies have different lifespans based on their type:

• Session cookies — temporary cookies deleted when you close your browser. Used for essential functionality during your visit.
• Persistent cookies — remain on your device for a defined period (e.g., 24 hours, 30 days, 1 year, 2 years) or until you manually delete them. Duration for each specific cookie is listed in Section 3 above.

We periodically review and update cookie expiry periods to use the minimum duration necessary for each purpose.

07Do Not Track

Some browsers offer a 'Do Not Track' (DNT) signal that can be sent to websites you visit. Currently, there is no universally accepted standard for how websites should respond to DNT signals.

We do not currently alter our data collection practices in response to DNT signals. However, our cookie consent mechanism gives you direct control over non-essential tracking, which achieves the same practical result as a DNT preference.

08Updates to This Policy

We review and update this Cookie Policy at least every 6 months, or sooner when we add new technologies, change service providers, or when legal requirements change.

Material changes will be communicated via an updated consent banner on the website. The 'Last Updated' date at the top of this page reflects the most recent version.